Moving from overwhelm to control.
Executive functioning coaching and skill-building for students, adults, and families across the San Francisco Bay Area.
1,000+
Families Served Since 2016
4
Bay Area Offices & Telehealth
4.6 ★
Rating on Zocdoc
$54k+
Reimbursements Recovered
Our Services
How we partner with you.
One-on-One Programs
We design our one-on-one therapy and coaching programs around your unique needs.
Single Goal Programs
Our highly individualized, single-goal program helps you manage and complete a specific project by targeting the necessary executive functioning skill.
High School & College Acceptance
Our Executive Functioning Specialists are committed to empowering students as they navigate the often-overwhelming journey to higher education.
COGMED
The world's most scientifically proven digital tool for improving working memory and attention — primarily used at Unfold for post-concussion recovery.
Tutoring
Subject-matter tutoring and educational support for K-6 students, working alongside our executive functioning services to build both content mastery and the learning systems behind it.
HOW TO GET STARTED
Three steps to begin.
Book a free consultation
For a 10–15 minute fit assessment.
Map your path
By discussing your specific circumstances and goals.
Begin Unfolding
Your customized plan with our care team's full support.
Why Families Choose Us
The Unfold difference.
COGMED-certified clinicians
We're the only Bay Area practice licensed to administer COGMED — the world's most scientifically proven digital tool for improving working memory and attention.
Clinical + coaching combined
Most EF coaches do organizational work. Our coaches are part of a psychology practice — combining one-on-one therapy and coaching tailored to each client.
Built for your brain, not against it
Managing executive dysfunction isn't about trying harder. It's about building different systems that work with your unique brain rather than against it.
Who You'll Work With
Meet the assessment team
Talia Prince
M.S. Educational Administration · 17+ Years in Education
Provides executive function coaching and educational support, using an individualized approach that centers on each client's unique cognitive profile and developmental needs.
Rachel Schwinghammer
M.S. Special Education (MSpEd)
Supports students ages 6-12 who are looking to find their spark again in the classroom.
In Their Own Words
What our clients say
We have had an excellent experience working with Talia and Unfold Psychology's Executive Functioning Program. The support she has provided to our son has been practical, personalized and incredibly effective. She truly understands how to help students build organization, time management and self regulation skills in ways that feel empowering rather than overwhelming. We have seen noticeable growth in both confidence and independence with our son. Highly recommend to any family looking for meaningful, skill-based support.
- JS
Google review · ✫✫✫✫✫
Dr. Heafey and his team at Unfold Psychology is amazing. I have been working with Dr Heafey for 3 years now and it's completely changed the way I see myself and attitude towards life. The Executive functioning, run by Talia Prince was life changing. I was horrible at following through, staying motivated and life management. I noticed great change just after 6 months of the EF program. Talia is incredible and works harder for you than anyone has before. Highly recommend Unfold and the EF program for anyone struggling with life management.
- PG
Google review · ✫✫✫✫✫
There were times during college when I couldn't complete basic daily tasks. Over two years, Talia helped me map out my schedule, talked me out of skipping class, and gave me the motivation I couldn't find on my own. I've come to understand that setbacks and fears can be overcome, but not always in isolation. I'm incredibly grateful for Talia and her role in getting me to where I am today.
- J
Google review · ✫✫✫✫✫
1
Common Questions
Frequently asked questions
How much does EF coaching cost?
Executive Functioning Support is offered at $100 per 15-minute session or $400 per 60-minute session, depending on the support format that works best for your schedule and needs. COGMED Working Memory Training: $1,500–$2,000 depending on location (current Unfold patients receive a reduced rate of $900). Program-level pricing for One-on-One, Single Goal, and College Acceptance Programs depends on scope and is discussed during your free consultation.
How long does coaching typically last?
It really depends on what you’re working on. Some clients work with us for just 1–2 weeks — say, for a specific project or exam prep. Others stay with us for several months or longer when they’re building deeper executive functioning skills. We’ll figure out the right scope together during your free consultation.
What’s the difference between One-on-One Programs and Single Goal Programs?
One-on-One Programs are ongoing coaching engagements that target multiple executive functioning skills tailored to your unique needs — building skills around time management, organization, task initiation, and follow-through. Single Goal Programs are focused on completing one specific project (school assignment, work deliverable, etc.) by targeting the executive functioning skill that project requires. If you’re not sure which is right for you, the free consultation is the best place to start.
Do you work with kids, adults, or both?
Both. Our coaches work with children, teens, college applicants, and adults. For children, that often means building skills around time management and emotional regulation. For adults, it often looks like mastering organization, task initiation, and follow-through.
Does insurance cover EF coaching?
Executive functioning coaching is generally not covered by insurance, even by plans we’re in-network with for clinical services. We provide superbills you can submit for possible reimbursement, though coverage for coaching is typically more limited than for clinical mental health care. Our insurance specialist can help you understand what may be eligible under your plan.
MORE WAYS WE CAN HELP
Related services
Therapy
Assessments
Forensic & Court
LOCATIONS
Four Bay Area offices
Plus telehealth throughout California.
We are proud to provide inclusive care for the LGBTQIA+ community.
Ready to take the next step?
Book a free 15-minute consultation. We'll listen, answer your questions, and help you figure out the right path forward.
Or Text Us at (650) 993-9321